
MJLF Ship Happens - AI AI, Captain
For decades, the image of a ship broker was straightforward: relentless negotiators working phones, chasing cargo, pushing freight, and closing deals through instinct, timing, and grit. Deals were done on restaurant napkins with a borrowed pen, drink in hand, sealed with a handshake, and backed by relationships that carried more weight than contracts. Negotiation was the currency of the trade. And while that skill still matters, the role of the broker is evolving into something far more valuable. Today, the modern ship broker is becoming less of a transactional middleman and more of a strategic advisor.
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